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Maine
Nature Tourism Initiative

THEMATIC FRAMEWORK
for
MAINE NATURE TOURISM EXPERIENCE
INTRODUCTION:
This Thematic Framework identifies a cluster of engaging, coherent
and cohesive interpretive messages to serve as a guiding star in
the development of public programs for the Maine Nature Tourism
Initiative. By placing visitor experiences within a heritage context,
this framework draws on the inter-related resources of nature,
history and culture. In this way, recreational activities for both
residents and visitors are located in a context that is simultaneously
stimulating, meaningful and illuminating.
The framework consists of an Overarching Theme and three Sub-Themes.
In time, core storylines will be developed and added to the framework.
An Overarching Theme, by its very nature, is broad and inclusive.
It is suggestive and multi-faceted. It has diverse implications.
Sub-Themes, although still broad, are, at the same time, concrete
and focused. While they work on more than one level, Sub-Themes
are not as abstract pr subtle as an Overarching Theme. Storylines
are even more detailed, precise and particular. They combine a
series of similar and related stories, events and incidents.
This Thematic Framework draws on the ongoing work of the Maine
Mountain Heritage Network as a model. Steeped in local resources,
traditions and stories, the Network has developed a series of thematic
statements that are, with some modification and refinement, applicable
statewide. While the framework delineated in this document has
its own distinctive terms and themes, it very much builds on the
previous work of the Heritage Network.
GOALS:
Clearly articulated interpretive goals are essential to the planning
process. Such goals are especially important in helping to formulate
interpretive themes or core messages. In the end these same goals
also shape and impact the public programs that visitors encounter
while touring the state.
Based on a review of key documents, meetings and interviews, the
proposed interpretive goals for the Maine Nature Tourism Experience
are:
Develop meaningful themes and engaging public programs
that highlight the interplay of nature, history and culture statewide.
Identify themes and public programs that join the past,
present and future, and, therefore, are relevant to the lives of
contemporary visitors.
Develop interpretive approaches that center around immersive
experiences. Whether indoors or outdoors, immersive experiences
are key to memorable and effective interpretation.
Formulate themes, messages and programs that are authentic
and indigenous to the state, while simultaneously addressing the
interests and concerns of a larger American and worldwide audience.
Generate a sense of community pride and encourage involvement
while fostering an identify that is both genuine and immediately
recognizable.
OVERARCHING THEME: LIVING ON THE EDGE
Bordering on Canada and the Atlantic Ocean, dotted with communities
that are immediately adjacent to immense tracts of forests or the
rugged seacoast, subject to extreme variations in weather and unrelenting
winters, in more ways than one Maine and its residents live on
the edge. These conditions make for sturdy character, inventive
practices and a rich heritage. At the same time, these very same
conditions have long made Maine attractive and exciting to a wide
array of visitors. The challenge of engaging life without the easy
comforts and amenities of modern civilization has for many years
proven to be a magnet for people in search of adventure and immediate
experience.
Ecologically, "an edge" has additional meanings. It
is a place pulsating with life. Where meadow and woods meet, where
land touches water, where one climatic zone intersects with anotherall
of which can be found in Maine--wildlife is diverse, abundant and
active. Similarly, in cultural life there is parallel to this natural
phenomenon. Where two cultures intersectas in Maine where
French-Canadian and Anglo-American cultures overlapunexpected
and unusual phenomena appear.
Today, as in past generations, the diverse ways in which life
on the edge can be explored and experienced in Maine offers a gamut
of meanings and attractions. Living on the Edge is an abiding characteristic
of the state in light of its rich nature, history and culture.
SUB-THEME #1: INNOVATIVE BY NATURE
With a vast and rugged terrain of mountains, forests, seacoast,
rivers and large lakes, Maine has virtually forced its inhabitants
to become innovative, inventive and clever. Those who cannot grapple
with the challenging natural conditions will not endure or survive.
This state is not for the faint of heart. Furthermore, because
nature is dynamic and constantly changing, solutions that work
at one time are not easily applicable in another. Changes in nature
demand flexiblerather than static--responses.
To make a living under these circumstances, residents of Maine
have made use of the states natural resources, often in remarkable
ways. Agriculturally, residents have marketed dairy products, apples,
potatoes and maple syrup. Rivers have been harnessed for lumbering,
papermaking, textile production, shoemaking and hydroelectric power.
The forests have been logged, clear-cut and now finally managed.
Granite and slate deposits mined. Rivers and ocean fished. Ice
exported. A shipbuilding industry has bolstered the nations
commerce and defense. Craftspeople have fashioned custom furniture,
wreaths and specialty goods. For well over a century the nature
based tourism industry has been a steadily growing part of the
Maine economy and experience.
In Maine, even town life is to a degree shaped by nature. Because
of location and access to resources some towns have become predominantly
agricultural, others manufacturing centers, still others oriented
to the lumber industry, while others have served as transportation
hubs.
SUB-THEME #2: STATE OF CONNECTEDNESS
Although population in Maine is generally sparse and natural barriers
immense, over the generations, residents have gone to great lengths
to surmount obstacles and make contact with one another. In many
ways, Native Americansforebears of the Penobscot, the Passamaquoddy,
the Maliseet and the Micmac who still reside in the state--led
the way in this regard. They not only developed trail systems for
land travel and birch bark canoes for water transportation, but
they were at the forefront in envisioning the entire natural world
as a dynamic, interdependent and interacting entity.
In a more technological era, during the late nineteenth century
residents of Maine constructed a far-reaching trolley system that
connected most major towns and made it possible to travel from
the Kennebec Valley to Kittery by trolley. Today the Allagash Wilderness
Waterway, the Northern Forest Canoe Trail, the Carrabassett River
Trail, the Nashua River Rail Trail and the famed Appalachian Mountain
Trail (which terminates at Mount Katahdin) carry on an old tradition
and are only a few of the water, bike and walking trails that join
one part of the state to another.
Maines towns and cities are yet another way in which the
states inhabitants have developed a myriad of ways to maintain
contact and develop interdependent networks under challenging natural
circumstances.
SUB-THEME #3: MAINE IN THE WORLD
Naturally, culturally and historically, Maine has always been
a part of a larger world network. Wildlife knows no national, state
or county borders, as the flocks of birds migrating to Maine testify
each year. Similarly, generations of Passamaquoddy, who lived here
well before Europeans settled in the area, freely passed between
areas now called New Brunswick and Maine.
Over the centuries, French Canadians, English, Scotch Irish, Swedes,
Finns and Italians among others have immigrated to Maine to make
it home. In turn, Maine industrialists and entrepreneurs shipped
textiles, ice, potatoes, fish, and shoes to distant ports long
before the term "global economy" was conceived. Today,
tourists from around the world vacation in Maine to experience
firsthand the states remote forests, mountains, rivers and
lakes. Similarly, each year hundreds of hikers leave Georgia intent
on hiking the entire Appalachian Trail, with its final 281 miles
in the state. In short, although on first impression Maine appears
isolated and apart, in fact it isand has long beena
vital component of a larger world wide system.

Contact
FERMATA project manager: Mary
Jeanne Packer
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