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Feasibility
Study
Using
a World Class Birding Facility for Economic Conservation and Development
in Texas' Lower Rio Grande Valley

Ted Lee Eubanks

Among the more contentious debates that have dominated wildlife
conservation in the past decade has been the attempt to place economic
value on wildlife-related recreation. Although hunting and fishing
have been recognized as economic generators by the various game
and fish agencies for decades (primarily because of Pittman-Roberston
and Wallop-Breaux), only in the past few years have activities such
as birding, wildlife photography, and residential wildlife activities
become recognized as important industries. Most importantly, the
economic values placed by the public upon these wildlife resources
have the potential to become tools for conservation.
Most wildlife professionals are well aware of the National
Survey of Fishing, Hunting and Wildlife- Associated Recreation published
by the U.S. Fish and Wildlife Service every five years (the most
recent from 1996), and the National Survey on Recreation and the
Environment published by the University of Georgia in 1996. Yet
neither of these excellent surveys allows individual managers and
conservationists to apply this economic rationale at a local (micro)
level. In order to argue the case for economic-based conservation
at the community level, site-specific studies are required. Since
few wildlife managers have a background in economics or survey methodology,
these important surveys are often left undone.

For the past decade my firm (Fermata Inc.) has conducted
a number of such surveys, and we would like to share the results
of one such study with you. The Texas Parks and Wildlife Department
is considering constructing a nature interpretive center (focused
upon birds) in the Lower Rio Grande Valley of Texas (LRGV). The
Department has asked our firm to develop a series of justifications
and economic feasibility studies for this project. In many ways,
this case is identical to those faced by various state game and
parks commissions on a daily basis. So how does one argue for economic-based
conservation?
To begin with, we have developed a biological profile of
the LRGV. Most agencies would begin with a similar justification
(and most would stop after that profile had been completed). To
be blunt, the LRGV is the most biologically diverse region in the
United States. The four counties of the LRGV have 485 species of
birds (many with ranges are limited to the LRGV), over 300 species
of butterflies (including over 70 that have only been recorded in
the United States in the LRGV), and dozens upon dozens of unique
reptiles, amphibians, plants, and mammals. In the face of such diversity,
over 95% of the native habitat has been lost or altered. Conservation
can be justified in the LRGV on the basis of biology alone.
However, the LRGV is also among the most socio-economically
depressed regions of the United States. The unemployment rate varies
from 15% to 25% (in Starr County), the per capita income is half
the national average (and one-third the national average in Starr
County), and the majority of children in the LRGV live in poverty.
One cannot approach the conservation needs of the LRGV without also
addressing the economic realities of the resident population. In
the LRGV, economics and conservation are inextricably intertwined.
Nature tourism offers the LRGV an opportunity to both restore
natural habitats and create critically needed jobs. Forget sustainable
development in the LRGV; the only possible solution is restorative
development. Through studies that our firm has conducted in the
LRGV, we know that avid birders traveling to Santa Ana NWR stay
for 5.8 days and 4.4 nights, and average $384.33 per person per
trip. When considered on an annual basis, wildlife watchers (specifically
birders) visiting Santa Ana NWR contribute $36.5 million to the
LRGV economy. These direct expenditures multiply into a Total Gross
Output (TGO) of $87.9 million. When combined with the new dollars
coming from Laguna Atascosa NWR and the Audubon Sabal Palm Sanctuary,
this TGO expands to over $100 million per year specifically related
to wildlife watching in the LRGV.
In our opinion, this is only the tip of the iceberg. Our
studies have suggested that these refuges largely attract the most
avid recreationists. What is needed is for the LRGV communities
to begin to attract the more casual recreationists, those interested
in birds, butterflies, bats, historical sites, good food, and a
nice bed-and-breakfast. The impact can be significant. If the per
person trip expense remains the same as found in our previous studies,
for each additional 10,000 visitors the following economic benefits
will accrue to the LRGV:
- $3.8 million in direct expenditures
- $9.3 million in gross economic output
- 156 full-time jobs
- $407,543 in state taxes
- $287,133 in local taxes
Gifford Pinchot once stated: "Conservation means the
greatest good for the greatest number for the longest time."
Conservation in the next century will be driven by social, political,
and cultural concerns, far more than simple biological arguments.
Economics is the lingua franca of the world in which we live,
and economic-based conservation is an important means of communicating
important conservation messages that heretofore have been largely
ignored by the general public. Through nature tourism and recreation,
conservation is provided a means of paying for itself. No threat
to anyone's status quo is embedded in these conclusions, only potential
and opportunity.

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