Fermata began working in the Lower Rio Grande Valley (LRGV) of South Texas in the early 1990s. Our first project involved developing the Great Texas Coastal Birding Trail for Texas Parks and Wildlife in that area. We followed that work with the feasibility study for the World Birding Center, the strategic plan for the World Birding Center, nature tourism strategies for several of the communities there such as Mission, Weslaco, and South Padre, a feasibility study for the new centers at Weslaco and South Padre Island, and interpretive enhancements at Quinta Mazatlan in McAllen.

Early in our work we assessed the economic impacts of nature tourism in key LRGV sites such as Santa Ana NWR, Bentsen-Rio Grande State Park, and the Sabal Palms sanctuary near Brownsville. At that time (at least 15 years ago) we estimated an annual impact of $125 million from nature tourism in South Texas. A number of people were surprised by that figure, and questioned its accuracy. How could birders and other nature tourists contribute so much to that economy?