What is it that attracts creative people? Jobs, for sure. But what is needed before the jobs appear? A creative environment is a good place to start.
Austin began its transformation into one of America’s great cities in an inauspicious way. The Austin of today began with the music of yesterday.
On September 29, 1968, local musicians held a benefit at Wooldridge Square. Jim Franklin, a local artist, designed a poster for that event. With the poster, Jim introduced what would become the new Austin’s symbol – the armadillo. With this event, the new Austin, the Austin of Keep Austin Weird, had a birthplace and a brand.