Monthly Archives: August 2012

Why Pinterest?

Media

We use any media at our disposal. We do not play favorites. The media are tools, like hammers and saws. If someone invents a better hammer, we will be the first to buy one.

We use Pinterest. Why? Check out the infographic below.

Is Pinterest the Next Social Commerce Game Changer?Monetate Marketing Infographics

The Caribbean Birding Trail

Birds, Byways, Nature, , , , , , , , ,

Red-billed Streamertail, the national bird of Jamaica, by Ted Lee Eubanks
The Caribbean Birding Trail is a project of the Society for the Conservation and Study of Caribbean Birds (SCSCB) and its partner organizations. The Trail is being developed to help residents as well as travelers connect to the rich cultural and natural history of the Caribbean islands through birds. The Trail will aid visitors in enjoying the Caribbean birds, nature, history, and people along the entire expanse from Bermuda to Trinidad and Tobago.

Fermata is writing interpretive plans for the first two countries on the Trail, Jamaica and the Dominican Republic. Ted Eubanks, along with Lisa Sorenson and Holly Robertson of the SCSCB, spent nearly a month in the two countries this summer. Our visits focused on five Key Biodiversity Areas (KBAs) in these two countries: Sierra Bahoruco Oriental, Sierra Bahoruco, and Parque Nactional Valle Nuevo in the DR, and the Cockpit and Portland Bight regions of Jamaica. In October the team will travel to Grenada to complete this summer’s field work.

Kansas Byways

Byways, , , ,

Monument Rocks by Ted Lee Eubanks
Kansas is Oz. Kansas is flat. Kansas is boring. Not. Kansas’ 11 scenic byways lead visitors to what the state is, not what the state is said to be. These byways wend through the backroads of the Kansas experience. For the curious, for those not willing to limit their knowledge of the world to a television show or a cartoon, travel these byways and get a sense of the real Kansas. Fermata is currently developing interpretive plans for each of the 11 Kansas byways, and one for the state byways as a whole.

The Sandhills Journey Scenic Byway

Byways, , ,

Sandhills, Nebraska by Ted Lee Eubanks
The Sandhills Journey Scenic Byway stretches along Highway 2 from Grand Island to Alliance, Nebraska. The byway begins east of the 98th Meredian, at the edge of the humid, forested east. The byway ends west of the 100th Meredian, in the arid, treeless grasslands of the west. With each mile a different sentence in the great American story is inscribed. The Sandhills is an iconic American landscape, a land that fundamentally changed the way Americans view the country and themselves. Fermata is honored to be developing an interpretive strategy for this byway.