The Nature Photography Revolution

To me, photography is an art of observation. It’s about finding something interesting in an ordinary place… I’ve found it has little to do with the things you see and everything to do with the way you see them…Elliott Erwitt

How many Americans watch birds? How many Americans care to know how many Americans watch birds? More importantly, at least for this essay, how many Americans photograph birds and wildlife, and, in general, nature?

The Outdoor Foundation, in its annual Outdoor Participation Report, estimated that around 14 million Americans watched birds in 2013. That number, around 4.9% of the population age 6 and older, has been relatively stable since 2007.

The Sound Bite Society

Our audience is the Sound Bite Society, one that  demands rudimentary snippets of information delivered by their individual choice of media.

The average American watches 5 hours of television a day. African-Americans? 7.12 hours a day. An average American kid spends about 900 hours in school per year, and watches around 1200 hours of television. Kids ages 6-11 spend about 28 hours a week in front of the TV.  As Rousseau said, “the apparent ease with which children learn is their ruin.” What could be easier than television?

The Guerrilla’s Eye

The desktop computer had yet to be developed when I started in this profession. Computers in the 1970s were titanic machines that were shoehorned into specially designed, air-conditioned iceboxes to be fed keypunched paper cards. An IBM 38 could do simple arithmetic and little else (your iPhone can do more).

Guerrilla Interpretation – Mobile App Vs Mobile Web

MDG Advertising has come through with another insightful infographic. Thanks, MDG Advertising! Are you trying to decide between a smartphone app or the mobile web? Here are the numbers. Of course, you can do both. Our Trails2go app, built in Drupal, can be ported to the mobile web. But for those who want to choose, consider the information below.

Should You Build a Mobile App or Mobile Website? [infographic by MDG Advertising]
by MDG Advertising

Guerrilla Interpretation – Interpretive Furniture


Panels and signs are interpretive furniture, accouterments added to the interpretive space out of an ill-conceived sense of obligation and custom.

Interpretive signs are dead letter files where good messages go to die.


Media are faddish and ephemeral. The half life of any medium has been reduced in this digital age (will anyone enjoy Gutenberg’s run ever again?). What’s in today (Snapchat) evaporates tomorrow (Myspace).

Yet, interpreters hang on to media well after their shelf life has expired. Campfires, anyone? Why?

Insanity: doing the same thing over and over again and expecting different results…Albert Einstein